Among the strategies known to marketers, user-generated content (UGC) emerges as a potent strategy. UGC comprises various forms of content…
Privacy Impact Assessments (PIAs) are essential for B2B campaigns. With stringent data privacy regulations like GDPR and CCPA, businesses must…
80% of leads generated do not convert due to the lack of nurturing (Adobe). Perhaps lead generation and nurturing are…
Building relationships with your customers is the key to success in today’s business world. Lead nurturing is a vital strategy…
Drip campaigns are important for building customer relationships and increasing sales. But to make them work well, you need to…
Do you respond to emails you can’t relate to? Now, think about it from a customer’s perspective. Your customers expect…
Lead scoring is a powerful tool that can boost your annual revenue by up to 50% (Search Engine Journal). By…
In today’s marketing world, keeping customer data safe is more important than ever. With the growing volume of data collected…
Introduction to Mobile-Friendly Email Design Mobile devices are now integral parts of our daily lives. With the majority of people…
In today’s digital age, consumers receive numerous emails every day, making it hard for businesses to stand out. This is…